Jamb

Jamb is a London dealer in antique chimneypieces, lighting, and furniture, with a reputation built over decades and a catalogue to match. The existing site held a large, carefully photographed collection alongside an editorial journal, and all of it had to move to a modern platform without losing its standing in search.

A catalogue that size is mostly links: to Google, to old bookmarks, to references scattered across the web. A migration that breaks those links quietly breaks the reputation attached to them, so the rebuild had to preserve every route it inherited.

We rebuilt the catalogue and the journal on Next.js and Sanity in a single monorepo, so the shop, the editorial section, and the studio share one codebase and one publishing pipeline. Editors get a catalogue and a journal they can run themselves, without a developer in the loop.

The migration was mapped route by route, with a full redirect audit so old URLs land where they should. On the performance side, the publishing pipeline was reworked around webhook-driven revalidation, so edits reach the live site quickly without rebuilding the whole thing each time.